​Product Manager Charm School

​​It's as ​though ​product managers think that simply having a good idea is enough to create value.

​The fact is that "having a good idea" ​or finding a good market problem to solve is just Step One.​

You ​must persuade ​your executives that solving this problem is the best way for them to make money.

You need to persuade developers that building this solution is the best use of their time (to ensure they are as motivated as possible).

You have to persuade buyers that the solution you have is the best way for them to spend their money, amongst all the different problems they could be buying solutions for.

And that all requires "charm." The ability to persuade, to lead, to influence.

​The Product Management Charm School gives you the tools and skills to become that "charmer."

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"​​A product manager​ needs to be someone that everyone in your company, from your CEO on down, feels comfortable representing the company to customers and others." (Marty Cagan, in his article "The Product Management Charm School.)

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